Aaron, thanks for requesting a follow-up. This one's for you!
To show the result of my Google AdWords campaign, I took screenshots of my campaign management screen. I found it fascinating to look at how effective some keywords were and how ineffective others were. What really surprised me, though, was where the ads were shown. Most of the ads aren't shown on the results page of a Google search, they're placed on other websites. The website choice was fascinating.
(You have to click on the images and then zoom in if you want to see the detail. Sorry! The other way didn't work.)
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