At this point, Why We Believe has 142 registered users but only 30 posted testimonies. This is low partially because of the workflow - I need to change the account creation process and the login to take you right to the testimony creation page. It's on my to-do list, but I haven't worked on the site in a few weeks.
The site needs more contributed testimonies. My first AdWords campaign will target LDS people living in Utah.
With the amount of revenue they generate from AdWords, I was surprised at the rough feel of the user interface. The phone number field wasn't marked as required, but it came back with an error when I didn't include it. It also didn't reformat the phone number - if I were to enter in 1234567890 it would leave it that way instead of changing it to (123)456-7890.
Regardless, it's an extremely simple tool to use. I created this ad:
Then I assigned it to a geographic area. This part of the interface was also quite rough. There weren't any dropdowns, I couldn't expand the US into states and then cities - the only way to drill down was to use a map. It worked, but not as efficiently as it should have.
Choosing keywords was also simple. A number of options are generated based on the contents of your ad. I found that I didn't have to add any of my own - the generated ones were fairly comprehensive. I selected the ones I wanted and launched the campaign.
When I registered for web hosting with HostMonster they also provided me with a $50 coupon code for AdWords. I applied it and created a different ad which uses different keywords.
Any ideas for better ads?
1 comment:
I could go for a follow-up post if you get the hankerin'.
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